Toys “R” Us Cancels Bankruptcy As Lenders Plan To Revive The Brand

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It has been confirmed that Toys “R” Us has canceled their bankruptcy and lenders are planning to revive the brand. This comes just a few months after all Toys ‘R’ Us stores closed down for good, leaving the buildings abandoned and many employees without jobs.

Court papers were filed this week containing its opt to forgo the auction of its assets, including the brand names of Toys “R” Us, Babies “R” Us, registry lists, website domains, and Geoffrey the Giraffe. The assets already had qualified bids in progress, but will not be affected due to a previously maintained global license agreement.

toys r us
Phillip Pessar / Flickr

Toys “R” Us filed for Chapter 11 bankruptcy protection in September of 2017 in hopes of restructuring their $5 billion in debt. Much of this debt stemmed from a $6.6 billion buyout by private equity firms back in 2005. However, in March 2018, the company backtracked and stated it would be selling its operations to Asia, Europe, and Canada, shutting down completely in the United States.

toys r us
Phillip Pessar

Just a year ago when Toys ‘R’ Us filed for bankruptcy, it was confirmed that they had been suffering from the typical casualties of brick-and-mortar retail stores. Much of these pressures were due to other stores/online competition and the aforementioned massive amounts of debt. The store desperately struggled to compete with online retail giant, Amazon, as well as Walmart.

The company faced $400 million in debt by 2018 and the company even hired the law firm, Kirkland & Ellis, to help come up with a plan to pay off the debt and invest in long-term growth. Despite their efforts, the company joined a slew of other retail stores that closed for bankruptcy this year.

toys r us
Random Retail / Flickr

Seth R. Freeman, senior managing director at GlassRatner Advisory & Capital Group commented on the revival of the brand with his insight. He said, “The timing of this move means the new company misses the critical holiday season, in which 34 percent of Toys ‘R’ Us merchandise is typically sold, giving it a tough three quarters of 2019 to slog through till holiday 2019.”

There is no telling which locations will be reopened and when, but it starts with the company being able to pay off its debt and keep up with the competition, especially with the impending start of the holiday season.

toys r us
CNN Money

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The post Toys “R” Us Cancels Bankruptcy As Lenders Plan To Revive The Brand appeared first on Do You Remember?.

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