Pepsi Says To Leave Santa A Glass Of Milk—Mixed With Soda

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Referring to drinks, cocktails are usually alcoholic beverages, but this holiday season there’s a new concoction that combines two unexpected classics. Pepsi has launched a campaign called #PilkandCookies and its ingredients are milk and Pepsi.

#PilkandCookies is an online challenge that runs from now to Christmas that invites fans of the bubbly beverage to try out their own combinations of milk and soda. The rewards include a new potential go-to libation and a cash prize. But why these two drinks? The idea has some surprisingly classical roots.

Pepsi introduces a new challenge combining soda with milk

Milk and cookies are so last year. Rumor has it Santa prefers Pilk…a dirty soda twist that you didn’t see coming @lindsaylohan 🙌​ Join the naughty list when you follow @Pepsi & share a 📸 or 🎥 of your 🥤+🥛+🍪 with #PilkandCookies #Sweepstakes and you could win holiday cash pic.twitter.com/KrTNZJxNqW

— Pepsi (@pepsi) December 1, 2022

If they’re liquids, they’ll be combined. It’s a general rule of any drink-mixing scenario. But Thursday, Pepsi made it a whole campaign, calling for drinkers to mix some milk into their soda this holiday season. “Milk and cookies are so last year,” reads a Twitter post. “Rumor has it Santa prefers Pilk…a dirty soda twist that you didn’t see coming @lindsaylohan​.” Ready your favorite Pepsi flavors and go-to milk brands for this one!

RELATED: How Pepsi Used Pop Music to Build an Empire

It goes on, “Join the naughty list when you follow @Pepsi” and share a photo or video of the drink, for “#PilkandCookies #Sweepstakes and you could win holiday cash.” It is accompanied by a video of Santa Claus himself sneaking through a house, where the only thing stirring was the fizzling bubbles from the cool can of Pepsi he just opened and poured into a tall glass of milk. The homeowner finds this to be a Christmas gift itself and enjoys a long swig.

Keeping up with the latest trends by embracing two classics

Santa himself demonstrates how to combine milk and Pepsi to get Pilk
Santa himself demonstrates how to combine milk and Pepsi to get Pilk / Twitter

The milk and Pepsi combination – or Pilk, as it’s called – is just a blend of traditional and trendy. Many people across generations will remember when Lindsay Lohan teamed up with Jamie Lee Curtis for Freaky Friday; now, she’s teamed up with Pepsi to promote the #PilkandCookies campaign right as she’s starring in Netflix’s Falling for Christmas.

Pepsi can be mixed with a lot of drinks
Pepsi can be mixed with a lot of drinks / Unsplash

“Combining Pepsi and milk has long been a secret hack among Pepsi fans,” says chief marketing officer Todd Kaplan. There is also a TikTok trend that involves mixing soda in with cream and syrup. “With the rise of the ‘dirty soda’ trend on TikTok and throughout the country, we thought Pilk and Cookies would be a great way to unapologetically celebrate the holidays,” explained Kaplan. Some ideas proposed include the Cherry on Top, Naughty & Ice, and Snow Fl(oat).

Will you be having a “dirty soda” this holiday season?

Enjoy a holiday with cookies, milk, and Pepsi
Enjoy a holiday with cookies, milk, and Pepsi / Unsplash

RELATED: People Are Putting Milk In Their Coke And Claim It Tastes Better Than A Float

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The post Pepsi Says To Leave Santa A Glass Of Milk—Mixed With Soda appeared first on DoYouRemember? – The Home of Nostalgia. Author, Dana Daly

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