Big Boy Restaurants Replace Iconic Mascot With Old 1950s Character

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  • Big Boy restaurants are changing their mascot from Big Boy to Dolly.
  • It’s unclear whether this will be a temporary or permanent change.
  • The change comes with the news of a new menu item.

 

Big Boy restaurants recently rolled out a new chicken sandwich, and with that new addition, they unveiled a long-forgotten character. One of their older characters, Dolly, will now be replacing their current iconic mascot that we’ve all come to know and love.

Dolly has been dreaming up this #chickensandwich for quite some time so …. Who is ready for tomorrow?! #bigcluckindeal” the official restaurant Twitter account says in a tweet. 

Big Boy restaurants change their mascot… temporary or permanent?

Dolly has been dreaming up this #chickensandwich for quite some time so ….

Who is ready for tomorrow?! 🙋‍♀️#bigcluckindeal pic.twitter.com/VTCeUuGwyK

— Big Boy® (@ItsYourBigBoy) July 5, 2020

Dolly is a character that could be remembered from the Big Boy comic book series from the 1950s. She will now be serving as the official mascot to promote the restaurant’s newest sandwich. We’re not sure how long she’s staying, but she is for now. Bob’s Big Boy director of training Frank Alessandrini speaks to Fox News about this change.

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“We are rolling out a brand-new chicken sandwich. We’re calling it the best cluckin’ chicken sandwich around, and Dolly, who has been with Big Boys since the 1950s as far as we can go back with our comic books. We decided that she’s going to be the star of this sandwich as Big Boy was the star of his double-decker sandwich.”

Dolly takes the lead… for now

Big Boy Restaurants Replace Iconic Mascot With Old 1950s Character
Big Boy restaurant and mascot / Trip Advisor

The director also notes that the company wanted “to show that we’re still moving forward. We recognize the times that we’re in, hopefully, turning the corner in this pandemic and come out of it, but we want to set ourselves up for the future as well.”

While this appears to be a promotional change, Alessandrini speaks about it as if it’s a permanent change to the company. “It is Dolly’s time to shine now with our chicken sandwich,” he says. “So, she’s taken the forefront right now. She’s in charge. The name will always be Big Boy, but as far as the logo, she’s leading the charge, and we’ll see when he comes back if he does.”

How the Internet is reacting

Big Boy Restaurants Replace Iconic Mascot With Old 1950s Character
Big Boy mascot / Wikimedia Commons

The change was met with a lot of backlash on Twitter. One person says “I don’t think I will eat here now that the big boy is gone.” Another writes, “You just lost me as a lifetime customer. The food at my local Bob’s Big Boy isn’t what it was back in the 60’s, anyway. I go for the nostalgia (and the fudge cake sundae). Never even heard of heard of Dolly.”

However, there were also some customers that didn’t really mind. “If you’re pressed about a chicken sandwich changing mascots, you’re a *say it with me* SNOOOOWFLAAAAAAKEEEEEEE,” someone writes. Another says, “Look at all the boomers getting triggered in the comments, what snowflakes.”

What do you think of Big Boy’s change?

The post Big Boy Restaurants Replace Iconic Mascot With Old 1950s Character appeared first on DoYouRemember? – The Home of Nostalgia. Author, Jane Kenney

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