How Pepsi Used Pop Music to Build an Empire

This article is from Do You Remember. Click the title to hop over there.

For nearly 60 years, Pepsi’s mission has been to tie its soda inextricably to modern music and the aspiration of youth culture.

CLICK HERE TO READ FULL STORY

In 2015, young R&B phenom Jamal Lyon inked a major endorsement deal with Pepsi.

The commercial features Lyon on his way to perform a show, slamming a Pepsi on a New York subway. The train’s all pop-locking and mugging with hyperrealistic joy, alive with the Pepsi Generation once again.

YouTube Video

Lyon got his own primetime spot directed by “Empire” creator Lee Daniels, joining the ranks of Michael Jackson, Madonna, Britney Spears, Kanye West, David Bowie, Papa Roach, and more who’ve done marquee ad campaigns for Pepsi.

Here’s some of the best and at the same time, some of the most controversial commercials of The Pepsi Generation:

Pepsi Global deleted this Kendall Jenner commercial on their own channel. They already apologized about the content of this video:

YouTube Video

 

Michael Jackson teams up with director Bob Giraldi in a Pepsi commercial for the “new generation”:

YouTube Video

Here’s the full version of this great Pepsi Commercial that Michael did during the Bad Era.

YouTube Video

The Madonna “Like A Prayer” Pepsi (Controversial) Commercial:

YouTube Video

Britney, Beyonce And Pink’s EPIC, “We Will Rock You Commercial:

YouTube Video

Britney’s “Joy Of Pepsi”:

YouTube Video

And a fabulous Britney Spears’ Pepsi Generation Timeline Video:

YouTube Video

Kanye West’s visually appealing commercial:

YouTube Video

Pepsi Cola “Creation” Video with David Bowie And Tina Turner:

YouTube Video

So, what was your favorite Pepsi Commercial? Share your comments below! “Come Alive” You’re In The Pepsi Generation!

The post How Pepsi Used Pop Music to Build an Empire appeared first on Do You Remember?.

Go to Source – Do You Remember

Leave a Reply

Your email address will not be published. Required fields are marked *